Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence – not a checklist to be crossed, but a passion to be lived; an iterative process of near-death experiences and incredible turnarounds that founders of businesses navigate through a combination of chutzpah, sagacity and sheer brazen luck.

In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, the five Sutras that people capable of building businesses necessarily possess.

Young Turks is India’s longest running show on entrepreneurship. Edited and anchored by Shereen Bhan, Executive Editor, CNBC-TV18, this award-winning show has put the spotlight on young Indian entrepreneurs for 11 years. The show has captured stories of over 1500 entrepreneurs across different sectors and has been at forefront of discovering India’s hottest start-ups.
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Rohit Prasad likes to think of himself as an academic entrepreneur who combines scholarship with entrepreneurial instinct to create a space for policy impact in the Indian telecom sector. In order to nurse wounds acquired in the course of pursuing this rather ambitious and far-fetched goal, he vents his energy on various entrepreneurial projects. In the course of his dabblings, he stumbled upon a publisher who liked the coffee at MDI Gurgaon, the business school at which he teaches, and an entrepreneur whose story showed clear signs of having been lifted from a movie.

That’s how this book happened. Having overcome his writer’s block with the writing of Startup Sutra, Rohit is currently working on a book on the concepts and practice of spectrum management.
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