Best ways to Promote a Business
Promoting your business means knowing how to get the word out, and it’s important that you take this task seriously by setting aside time to do business promotion every day. You can’t rely on other people to do it for you, no matter how great your product or service is. But business promotion can easily become tiresome, which can make you uninspired.
Here is a list of some tips on how to promote your business that will also fit any budget.
1. Social Media
In my experience, the best way to promote yourself online in 2019 is social media as the first point of contact. However, there is a caveat. You MUST use social media to build your email list. From there, you can market directly to your email list, which is where the money really comes from anyway. The reason you need to do this is that social media is always changing the rules. Facebook just changed its algorithm, Twitter just axed automation, etc. On the other hand, you OWN that list of emails, so even if a social media platform changes the rules, your business is okay. You can also meet people offline and have them join your email list via an app on your smartphone or iPad.
2. Collaborate with Popular Bloggers in Your Niche
Reaching out to the popular bloggers in your niche might be an effective way to market your business online, especially if you have something of value to add to one of their posts. If you find a popular blogger who often writes about a particular subject that directly correlates to your line of work, why not reach out and look for ways to collaborate? A great way to make this happen is to offer your services as a guest blogger. If you have a background in writing yourself, it would be worth a shot to try this.
3. Sponsor Relevant Events
If you can find relevant events or conferences related to your business, it could be a good way to promote your brand and even generate some leads. Often, conferences allow a representative from the company to become a speaker as a part of the sponsorship. You can use this opportunity to create awareness and pitch your products/services. As a part of many conferences, I have seen companies offer deals and discounts to attendees that helped generate leads/sales.
4. Use Paid Social Media Ads to Promote Your Business
In social media, social ads are the source of most of the results, and those who try to go with just unpaid social media struggle to see an impact on their business. Social advertising drove 700 percent ROI for weight loss products on DrBerg.com, doubled the new customers for DirectBuy.com, got PrideStaff four times the job applicants that CareerBuilder could, created a viable new source of affordable customers for ThePerfectWorkout.com, and drove very affordable leads and email growth for tubotowels.com, bulkbookstore.com, and others. Typically, new social ad campaigns increase social media results by 30 to 40 percent, depending on the ad budget. These days, if you’re on social and you’re not using ads—but your competitor is—you’re just not going to be competitive.
5. Invest in Beautiful Printed Materials
People still like paper—especially if it is made with a special texture or in unique formats. A nicely made, extra thick business card or beautiful flyers in shiny paper can do a lot for your brand. It’s definitely worth the investment. Especially when people get it without having met you in another context, a beautiful brochure can be the (only!) first impression they get of you.
6. Ask for Referrals from Your Most Satisfied Customers
Half of our business comes through referrals from happy customers, in part because we ask for them. Here’s how you can get more referrals, too. First, figure out who your biggest fans are by sending a Net Promoter Score survey to each of your customers. Those who the survey results identify as “Promoters” are the customers you want to contact. Then, find a way to have a personal conversation with that customer and, before concluding, ask for the referral. Tell the customer who would make a good prospect for you and how they should make the connection. Many customers don’t realize your business serves industries other than theirs, so be prepared to give some examples to get them thinking about the possibilities.
7. Turn Your Website into a Destination
Making your website into a destination is the best way to promote your business online. Social media platforms are fickle, and what works one day won’t the next. Similarly, SEO, email marketing, and almost every other method continue to change day after day. The one thing that doesn’t change is the definition of value. Providing value to those who come to your site is a surefire way to keep them coming back over and over again.
8. Make Sure Your Business Is Visible in Local Searches
Small businesses should claim or create their Google My Business listing as soon as possible. These listings and reviews show up before websites on search. That means they can be more valuable than having a terrific website with amazing SEO. Plus, with active reputation management, you can increase credibility by showcasing great reviews and star ratings. Be sure to add great photos and video to make your listing stand out. Even online and service industries can use this service without an address by creating a service area.
9. Get Support from Your Local Radio Station
It is crucial to choose a radio station that is aligned with your target audience. However, with so many stations out there, market research will play an important role in identifying which will be a good fit for your business. The best way to use the radio, however, would be to invest in a sponsored segment.
Some stations may have segments that are already available to sponsor, such as newscasts or entertainment news, but they are also more than willing to create one with your target in mind. This gives you creative freedom to offer important information that is associated with your business and that your target wants. This also ensures that your brand is top of mind and linked to something valuable in the mind of the consumer. I would highly recommend, however, that you are consistent with your branded segments, deciding on a particular day and time so that listeners can get used to hearing from you.
10. Become a Trusted Resource in Facebook Groups
Many people join these FB groups and go STRAIGHT for the sale and “pimping their products.” It’s sloppy. The group doesn’t appreciate it, so they’ll either ignore you or the admins will just kick you out of the group. Instead of doing that, offer resources, case studies, updates to the industry, tools, and strategies in your niche that will BENEFIT the group. You can do this for fairly a short period of time until you become the “go-to” resource to find out how to accomplish the “X” service you provide without selling anybody on anything.
Nowadays, there are so many platforms and avenues to promote a business, but the best marketers know how to identify which ones will maximize their effort while working in a budget. Consider these business promotion tips as a starting point for discovering your own.
Would you like to share your own tips on how to promote your business? Let us know in the comments.