Social Media Marketing | Meaning, Values, and Benefits

Do you know what Social Media Marketing is? We all know nothing is possible without social connections. There are too many networking sites through which one can connect to others and can share opportunities. In earlier times, people used to get connected with the social sites to have chats, share photos, videos and for fun. But nowadays, the definition of social networking sites has changed a lot. The human becomes more practical which is not bad at all. They are utilizing their sources for business purposes by promoting their products and services on different Social Media platforms and this is also called as Social Media Marketing.

Social Media Marketing is one of the reliable sources of Online Marketing Services which helps to enhance the visibility of any product, company or services. The popular social networking sites are Facebook, Instagram, Twitter, LinkedIn, Pinterest. YouTube and much more.

Social Media Marketing : Startup Sutra
  1. Facebook: most used social site with billion of connections sharing photos, videos, updates, and a lot. This Facebook site is used to create a fan page, business page, to sell the things online, to increase the page likes, sharing posts to different groups and much more. Organic traffic can be derived if the connection is higher in number otherwise one need to run paid campaigns to increase the page likes or post visibility.
  2. Instagram: Other social networking sites to share photos, video. This site is also used to sell the things online so e-commerce companies are using Instagram to uplift their online business.
  3. Twitter: Share links, emotions, and updates through twitter. One can get connected with famous celebrities and well-known persons.
  4. LinkedIn: A professional networking site which connects the people seeking for a better career. Every fresher to a business person can join LinkedIn for professional updates sharing.
  5. YouTube: Posting and sharing videos are the latest patterns for entertainment and fun.

Best Social Media Marketing Platform

Best Social Media Marketing Platform : Startup Sutra

Here I personally prefer Facebook to enhance the visibility as the number are active members are higher on Facebook only. Social Media Marketing focuses on the following aspects :

  • Brand visibility
  • Online promotion
  • Sharing photos and videos
  • Content quality and quantity
  • Online marketing
  • Direct communication
  • Instant feedback
  • Awareness
  • Knowledge of current market scenario

Social Media Marketing building a brand of every new product used in a wise manner. Just sharing some links are not enough if it is not equipped with useful information. One should try to share high-quality contents in form of blogs as it will gain the interest of the general audience.

Social Media Marketing is much more than sharing, it involves paid part of marketing through which one can promote his or her business through display ads, affiliate marketing, content, and video marketing. The only motto is to enhance brand visibility and to generate more leads. Getting a site on the top may be a time-consuming process so creating social accounts will be helpful in capturing social people. In fact, Social Media Marketing becomes the most important tool for internet marketing Services.

Benefits of Social Media Marketing

Increased brand awareness

Given in the current world almost every person owns a smartphone, desktop or a laptop, and they spend a lot of time in social media sites, implementing social media marketing strategy greatly improves product recognition since you will be interacting with a broad audience. To get started one can request employees, Instagram followers, and friends to like and share your post or page. Getting people to interact with your product creates awareness among the public, hence they may end up being potential customers.

Better customer satisfaction

Benefits of Social Media Marketing: Startup Sutra

It is human nature to attract attention. Establishing social media marketing allows one to respond to a specific customer at a time. Customers do really appreciate when they know they will get a personalized response when they post comments on your page rather than get an automated message response. It shows that you are attentive and caring. This puts you as a marketer at an advantage position since more customers will be attracted.


Social media marketing is possibly the most cost-effective mode of advertising any product. Creating a new profile and signing in is free for almost every social media. Those that usually charge, the amount is minute compared to the overall returns. Saving on advertisement expenses ensure greater returns and investments.

In short, Social Media Marketing is an effective source of online marketing through social networking sites. So, start promoting your business now with the help of Social Media Marketing. And if you want to learn Social Media Marketing, Just go and take up an online course from Udemy which helps you in your business or you can work as a freelancer or get a full-time job.

Thanks for Being here 🙂

Best of Luck!!!!

You may also like :- Best ways to Promote a Business

Anujeet Shivam

Hey There! I'm Anujeet Shivam - the founder of Startup Sutra, a business and marketing blogger, a Website Designer/Developer and a WordPress Expert. I love creating good and informative contents which help people in achieving their dreams. Along with that, I'm also a Website Developer who is having over 3+ years of experience and created more than 100 websites until now. Thank You :-)

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